Let's talk about Marketing. Have you switched off already? How about if I say Accounting. Now come on. Marketing is a lot more sexy than Accounting. Don't you think?
I've been like a mad marketing monster these past few months. Don't think it has anything to do with my age. Menopausal mad marketing monster? Well maybe. And don't get me started on age. And demographics. That's another rant for another day.
I know times have so called changed. Social media has taken over the world. Or so it can feel. People don't give a poo about oversharing, do they. And I find these over over over sharers are suddenly marketers, or so they call themselves. It's really starting to irk me. I'm going to go and hug a feather.
Now this might sound like a jelly old woman rant here. But I'm not. I've started the gym. The jelly belly is dissolving. Thank you.
Do you ever feel like a lone voice. You're really passionate about something. To the point of it being like a hot stinky rash. Eeek.
What I'm ranting about here is why do some (not all.. that is true) businesses do lazy marketing. Sending out their products to the new age influencers. I hate that word. Who are they to influence me to buy that yoghurt. Or that chocolate. It's like the 'I think I'm cool' Housewives Club of Instagram.
Also. Who are these so called experts. I look at the comments. It's like school days. "Oh wow, that's so good. Oh wow, your flatlay is so amazing." Oh wow. I want to be sick.
You're telling me to unfollow aren't you. You know what. I can't. It's like a game. What on earth are they going to spruik next. Tampons? That would make a cool flatlay. Perfect colour palette. I'm waiting for the Omo lady to pop up. Remember the chalk.
And then suddenly out of nowhere they decide to spill the beans on their past life. Life before this amazing world of Instagram. I understand everyone has a story. Who bloody hasn't luv! But intimate, personal and publicly on social media just leaves me frozen. Solid. What am I supposed to do. Send you one thousand kisses and love you more. Is this a way to get more followers. Oh by the way, how on earth did you get That many followers. Who.Are.These.People.
Call me a B.... I don't care. I just feel it's all getting so out of hand. And laughable. And if you think getting a freebie product from a company is so niiiiice, and makes you feel so speeeeecial and the company is ahmmmmmmazingly amazing, then think again. You're now working for them. You'd better give them ROI I tell you. And don't spruik their competitor tomorrow. Please.
ROI? Google it.
That is all.